This short film is the result of an open submission video project I created, each clip is filmed at exactly twelve minutes past midday, on 12th December 2012.
The project was a social experiment, firstly I wanted to test the extent of my personal online network, promoting the 'event' on social media websites Facebook and Twitter with hashtag #12x12x12.
More importantly, I was interested in how people would actually respond to the event. Given that most of us carry a mobile phone with a video camera around with us in our pockets, we are accustomed to documenting our everyday lives. How would each participant perform? Would they spontaneously film whatever they are doing, wherever they are at 12:12 on 12/12/12, or would they plan their actions, playing actor/director to the event?
This film is one outcome of the project, attempting to highlight similar patterns and trends in the behaviour of the participants.
Thank you to those who contributed, Alex Thomas, Alice Moir, Amy Mckee, Anky Hon, Ben Buck, Benedict Blyth, Benjamin Samuel, Beth Kirby, Brittany Molineux, Caitlin Bacon, Cat Mullan Charles Gershom, Charli Clark, Charlie Marshall, Charlie Wood, Charlotte Reynolds, Chris Helingoe, Christina Ashmole, Conor Baird Dan Wilkinson, Ed Berrimen, Edwin Fox, Eleanor Shakespeare, Elena Beianu, Elizabeth Thomas, Ella Riggs, Emily Nash, Emma Lilwall, Ernie Owlie, Fanny Wacklin Nilsson, Francisco José Martínez Vélez, Gamze Erdogan, Georgina Wood, Guilia Bonora, Harriet Bowman, Holly Brown, Holly Hogan, Ishshah Darling, Isla Molleson, Isobel Mitchell, Issi Houghton, Jack Mccormick James Minchell, James Moorton, Jayelle Gershom, Jess Green, Joe Lewis, Joseph Pegler, Joh Harris, John Steed, Jon Aitken, Josh Johnson Judith Heather, Juha Keponen, Kaja Brockington, Katie Jones, Kezia Reed, Kieran Brown, Laura Griffin, Laura Hannahford, Leonie Dolling, Lewis Mcmillan, Lisa Sebestikova, Lizzie Stone, Lucy Tylecote-Thierl, Luke Gregg, Lyle Marsden, Leo Hahn, Madison York, Manuela Moni, Mark Hughs, Max Jones, Nick Mousoulou, Pedro Santana, Phil Brown, Piret Pajula, Rachel Atolomuh, Rosie Ryder, Sam Fraser, Sherony Lock, Tamara Maasdam, Maaike Oomes, Tasha Phillips Teng Foong, Teodora Cozma, Thea Bainbridge, Tobias Ford, Tom Matthews, Tristan Dougan, Will Haigh, Zander Mavor